My name is Heather, and I am a New York City-based graphic designer with a passion for fashion. While working towards my BFA in Graphic Design at SUNY New Paltz, I have had the pleasure of working as an in-house designer for fashion brands, such as Swarovski and Victoria's Secret Pink. I believe in the importance of graphic unity across branding, for both print and digital design, and work towards creating a clean and sophisticated design palette. I have a keen eye for creating impactful layouts with interesting typographic features that are successful across many platforms and can be transformed easily to fit a brand. I pull inspiration from luxury, minimalist design and when I’m not working, you can find me searching for new trends among high-end fashion magazines and websites.

SUNY New PaltZ
Sept. 2014 – May 2018
Graphic Design, BFA
3D Printing Minor
GPA 3.5, Dean’s List

Print and Digital Design
Graphic Production 
Layout and Formatting
Photo Retouching

After Affects
VICTORIA’S SECRET PINK  /  Associate Graphic Production Artist, March 2019 - July 2020
+   Worked on the ISS and Creative services team to create in-store signage and bulk deliverables 
+   Worked on North American signage for Victoria’s Secret PINK stores, specifically for PINK Apparel and PINK Beauty 
+   Worked alongside Art Directors for both Print and Digital creative, Marketing teams, and Copy teams to assure that all 
creatives are aligned to both brand design and language
+   Aided in deliverable production for web-based creatives, such as creating GIFs for online advertising and providing 
final assets for the digital flagship, VSPINK.com
+   Created print production mechanicals and prepares files for release to printers and vendor

VICTORIA’S SECRET PINK  /  Freelance Graphic Designer, Aug. 2018 – March 2019
+   Worked alongside the North American ISS and Creative Services team to create in-store signage and bulk deliverables 
with a primary focus on International use for Canada and Puerto Rico, including signage for PINK Apparel and PINK Beauty 
+   Worked with the domestic in-store signage team and Art Director to maintain integrity of the creative while adhering to 
international language and price point changes

SWAROVSKI - NORTH AMERICA  /  Freelance Designer, Sept. 2017 – Jan. 2018
+   Works closely with the Account Manager and Graphic Designer on specialized projects pertaining to in-store and 
out-of-home event and brand signage

SWAROVSKI - NORTH AMERICA  /  Graphic Design Intern, June – August 2017
+   Worked with the Account Manager and assisted the Senior Graphic Designer of the Corporate Creative Services (CCS) 
Americas Team in creating print and digital design
+   Standard projects included working on graphic layouts for seasonal change-outs, instore print signage, promotional and 
event signage, out-of-home advertisements and print material for other business departments of Swarovski North America
+   Created layouts adhering to specific Brand Guidelines

ROXANNE ASSOULIN  /  Freelance Designer, August – Nov. 2016
+   Aided in e-commerce collection releases
+   Maintained and update line sheets

ROXANNE ASSOULIN  /  Design Intern, May – August 2016
+   Assisted in the creation of portfolio books for application to the CFDA
+   Provided assistance in creating/updating line sheets for latest jewelry collections, including photographing and 
retouching product images
+   Created of style templates to be used for product design and factory reference
+   Maintained all web content for e-commerce site and aided in online collection releases
+   Worked with Executive Designers on product packaging and label designs for new products